From the course: Marketing Tools: SEO
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Backlinking tools
- [Instructor] So another really important aspect of your search engine optimization is backlinks. So this is your ability to get other websites to link back to your site. And if this website is linking to your site are highly authoritative, and you have enough of these highly authoritative links, then this can help you with your overall search engine rankings. And a tool that I like is Moz. And they actually have a tool that is called Link Explorer. And you can do some link research to see where your backlinks are coming from. You may also want to research your competitors backlinks as well. So you can identify where your competitors are getting their backlinks from. And this can help you with maybe reaching out to those particular websites. And seeing if you can get some backlinks too. So, with Link Explorer, you can enter your domain. And this will analyze your domain for backlinks. So as you can see, I've…
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