From the course: Marketing Tools: SEO

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Bing Webmaster tools

Bing Webmaster tools

- [Instructor] Bing Webmaster Tools is another really important platform that you should be utilizing. Now, it's very similar to Google Search Console, but instead of submitting your site to Google, with Bing Webmaster Tools you're submitting your site both to Bing and to Yahoo. So with Bing Webmaster Tools you can see what backlinks are pointing back to your website. They also have a sitemap section as well, where you can submit your sitemap directly to Bing and Yahoo and similar to Google Search Console as well, they have the URL Inspector as well. So you can inspect any URLs that for some reason are not showing up in Google at the moment, and you can try and inspect why. Now, they also have a really cool keyword research feature as well, where you can research keywords and key phrases to identify what the trends are for those keywords, and what the demand are for those keywords. So you can do a little bit of research…

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