From the course: Marketing Tools: SEO
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Google Alerts
- [Instructor] An important aspect of having an online presence within Google is to know what people are writing about you and your company, and to also stay on top of industry trends and news as well. And it can be really difficult to do this with loads of different companies posting articles and updating their website on a consistent basis. And I personally use Google Alerts to stay on top of what is happening on the internet. And you can either decide to respond to it, or at least just be in the know-how of how people are talking about your brand and your name online. So you might have, for example, companies who are writing about you, maybe bloggers who are reviewing you and your company and what you are doing online, and Google Alerts is a great way to stay on top of this. So if you go to google.com/alerts, then you can set this up and you can create alerts that get sent to your email when someone is writing about…
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