Tools to finding long-tail keywords

- [Narrator] LongTailPro is a great tool that you can utilize to help you to find long tail keywords. So a long tail keyword is a keyword that is more detailed, it's more in depth, and as a result, you're more likely to rank for that keyword. This can help you because especially if you are a new site and you don't have a lot of authority yet, you can still gain first page rankings in Google and most importantly, traffic to your website. If you're going after the keywords that are less competitive, the LongTailPro tool is a great tool to help you to identify these long tail keywords. So just a quick look at some of their price and plans. This is a paid for product, and you can pay either annually or monthly, but as you can see, they've got an annual starter plan, an annual pro plan and an annual agency plans. So depending on what your needs are, if you're serving clients, then you might want kind of a bigger plan. If you have multiple websites that you're managing, then you might want a bigger plan. But if it's just one website, and you feel like it's manageable, then you might just want to go for the starter plan. And they do have a seven day trial as well. So I highly recommend utilizing the seven day trial, seeing if you can identify some key words and opportunities, and then taking things from there. So a little look into the inside of LongTailPro. And this is how the dashboard looks. And I'm going to focus on keyword research. So you can come up here to this little plus button here, and this allows you to add a project. So let's say for example, you saw trainers on your website, then you might want to add a project that says trainers and you can add that. So you can just utilize this project section to kind of help you to compartmentalize your research. So one might be trainers, maybe you also sell sports socks, you might have a different category for sports socks, you might have a different category, if you're selling other equipment as well, just to kind of keep your keywords separate and to keep things flowing nicely. You can also enter in your domain here as well. If you already have your website, enter that in there, and you can add it to this particular project that you've just created. And then you can actually start doing your keyword research. So you can utilize your seed keyword. So your seed keyword, this can just be a generic what we call in marketing or in SEO, a short tail keywords. So something that's fairly vague that just kind of gives LongTailPro an idea of the type of keywords you're going after. Let's say I type in, kids football boots. And I can also say suggestions per keyword. So I can leave that 20, or I can select maybe 30 if I wanted to, and I can retrieve some key words here. And this will give me some key words based on what I've searched for. So as you can see, it gives me the key words, it also gives me the average keyword difficulty. So as you can see, this average keyword competitiveness is a number from zero to 100 that measures how difficult it is to rank on the first page of Google. So 100 would be very difficult, and zero would be not difficult at all. So obviously, we're looking for the keywords that are least competitive, but still have a half decent search volume. So volume here will show you the amount of people who are searching on average per month. So you want to kind of try and strike the balance here between keywords that I get in a relatively good searches per month, but are still not too competitive. So you want to play about with this and see what you can find. Now, you can also create filters as well. So if you click on the filter's tab, then you can add a new filter. So let's say you wanted to include the keyword competitiveness, that is less than 50, and you apply those filters, then it will only show you results that have a keyword competitiveness of less than 50. So you don't have to waste your time going through all of the different websites that are less than 50, you can just have that as a filter and you can save your filters as well, so that you can kind of just quickly identify keywords that are within a particular filter. So that's a really quick way to just identify the keywords that might potentially be most relevant for you. You can also filter by search volume as well, if that's what is most important to you. But as you can see these keywords are fairly long tail and it shows you the ones that are least competitive. So for example, this keyword, best indoor football trainers at UK that has a competitiveness of 27, search volume of 10, so I can click on that and it will show me the website that are currently ranking. So I can actually see what these websites are doing. So let's say for example, this one, I click on there, it takes me to the page that is ranking and it takes me to the page content and so I can identify what they're doing, I can see what keywords they have in their title, and in their URL. And you kind of like use this to your advantage to research what is already happening on the first page of Google, so that you can kind of try to recreate this and you know what your competition is. So I highly recommend looking into LongTailPro, as you can see, when it shows you the competitors that are already ranking, it also gives you useful information in terms of internal links and it gives you the index URLs, the site age as well so you can kind of see what's going on here, you have external backlinks and so on and so forth, so you can see what your competition is like and what you will potentially need to do, to rank even higher for this particular keyword. If he was to go for this keyword, then it kind of gives you that data that you need. So yeah, have a look at LongTailPro, it's a great tool for identifying long tail keywords.