From the course: Choosing an Ecommerce Platform for Developers
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Mitigate switching costs
From the course: Choosing an Ecommerce Platform for Developers
Mitigate switching costs
- [Narrator] One of the most expensive projects a store owner can undergo is a migration from one platform to another. A developer friend of mine recently finished a six-month migration that cost a ton of money for all of his agency's time. When you move from one E-Commerce platform to another, there is a mountain of details. Things like the product URLs which you don't think about too much when you're on one platform but when you move to a different platform, you need to make sure that there are 301 redirects for every single old product URL to the new URL. Payment gateways are important because there are saved credit cards and possibly ongoing subscriptions. Even things as simple as order numbers. Some platforms don't let you customize the order number. In that case, you'll have to add a prefix or suffix, even something like loyalty rewards where you need to have a similar program in place and there's a ton more. When you move from one cell phone company to another, you do have to…
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