From the course: Choosing an Ecommerce Platform for Developers

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Subscriptions

From the course: Choosing an Ecommerce Platform for Developers

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Subscriptions

- [Instructor] Subscription businesses have exploded over the last couple of years. You can find subscriptions from razors, like Dollar Shave Club, to Blue Apron, to NatureBox. McKinsey did some research on the state of subscription businesses, and there are a few different kinds of subscriptions. The first kind is replenishment. These are all about renewing a consumable good, so razors, for example. Instead of having to buy razors every month, I can have them delivered. This saves me a ton of time. Platforms that focus on this need to have a very easy-to-use checkout. Everything is about ease of use and cheap prices. Curation is the biggest type of subscription business. There's so much information in the world that we're often willing to pay people to make choices for us. As an example, I love board games, and I signed up for a board game subscription service. There are over 4,000 new games every single year. I don't have time to read reviews on all them. Send me one new game a…

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