From the course: WordPress: Customizing WooCommerce Themes

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

When to A/B test

When to A/B test - WordPress Tutorial

From the course: WordPress: Customizing WooCommerce Themes

Start my 1-month free trial

When to A/B test

“

- We covered a lot of customizations that can make your store easier to use and customizations that show off your unique brand. Now we did a lot of these based off of heuristics or rules of thumb. For many stores these will prove true, but there are thousands of rules of thumb and you don't really know which ones are important unless you test them. Once you start getting in between 100 and 1000 orders a month I recommend that you start running AB tests on some of these customizations and prove that they work for you. You're going to need at least 100 orders a month so that you have enough data to prove your tests. Something that we could test in our store, for example, is how many columns to display per page. Right now we have it set to five, but we can have one variation with four columns, one variation with five columns and another variation with six columns. We could test all of these and then implement the best version. I'm a big fan of heuristics when you're building a site…

Contents