From the course: Advertising on YouTube
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Conversion tracking in Google Ads
From the course: Advertising on YouTube
Conversion tracking in Google Ads
- [Instructor] In this video I'm going to show you how to set up conversion tracking using Google Ads. So we can not only track when users visit our website, but when they actually purchase our product or service. To get started with conversion tracking we need to click on the Tools and Settings menu at the top of our Google Ads account. From here, we're going to click on Conversions inside of the Measurement section. So since we haven't created any conversions yet we don't have anything listed here, our only option is to create a new conversion. The first thing that we need to decide is what kind of conversion we'd like to use. We're going to track conversions on a website, so I'm going to select Website from here, but notice you can also track actions within an app, or even phone calls. So I'm going to click on Website and now we need to configure all of the settings for our conversion. So first of all, we need to select…
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