From the course: YouTube Tips Weekly
Create channel artwork - YouTube Tutorial
From the course: YouTube Tips Weekly
Create channel artwork
(classical music) - Hmm. Yes, yes, the use of shape and color truly harking to the inner struggle of the human spirit. Yes. Yes, this is definitely Banksy-esque. (suspenseful music) (swoop) (swoop) - Your channel artwork is the banner image that is displayed at the top of your YouTube channel page. It's kind of like a billboard for your channel. (swoop) (suspenseful music) And most likely the first thing viewers will see, so it's definitely important to make a strong first impression. (swoop) To upload your channel artwork, first go to your YouTube channel page. Click on the camera icon in the top right corner of the channel artwork area. There, you can see YouTube recommends a size of 2560 by 1440 and limits the file size to six megabytes. Before you upload your channel art, I recommend that you make sure it conforms to these specs. From there, you can upload your file. (swoop) So now that you know what channel art is and how to upload it, let's talk about some best practices that can help your channel art be less abstract and more expressionism. Number one (swoop). Your channel art is a great place to put your channel name or logo. (swoop) It helps the viewer know who exactly you are as a channel. (swoop) And number two (swoop). If you're a vlogger or the main personality on camera for your channel (swoop), include a high quality photo of yourself in your thumbnail so viewers know you're the face of the channel. This also adds a human element that is always easier for viewers to connect with. (swoop) Number three (swoop). Your channel art work is the best place to continue your branding (swoop). If you've already chosen a color palette and fonts for your channel, great. Go ahead and use them here as well. If you haven't chosen a color palette and fonts, I highly recommend you do so, so your channel can have a consistent, uniform look overall. This will help viewers know right away when they are looking at your content. Number four (swoop). Channel artwork is also a great place to communicate to your viewers (swoop). Maybe you have a product or video out you want to advertise. Maybe you want to display all your various shows (swoop). Or maybe you just want to communicate which days and times you release your videos. (swoop) Whatever it is you want to communicate, use the space to help get that information across to viewers. However, that leads me into number five (swoop). Don't overcrowd the info or design of your channel artwork (swoop). Simple eye-catching designs tend to work best here so the viewer doesn't feel overwhelmed. And finally, (swoop) number six (swoop). If you have a tagline for your channel, this is a great place to display that as well, so you can continue to express to the viewers what your channel is all about (swoop). So now that you know these channel art tips, you're sure to strengthen your branding and impress potential viewers. Unless they're art snobs, that is. (swoop) (classical music) - Now this one? It just doesn't speak to me. I mean, look at the smirk on her face, really? Who does she think she is anyway?
Contents
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What makes good content3m 57s
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How long should videos be?6m 23s
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Viral video vs. building an audience5m 8s
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How to write a strong title3m 9s
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How to write a good description3m 9s
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Make the most of tags2m 19s
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How to work with end screens3m 14s
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Use cards effectively2m 56s
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The benefits of subtitles and closed captions4m 3s
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Compose clickable thumbnails4m 7s
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Share your videos to your audience3m 49s
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Develop a release strategy5m 55s
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Brand your thumbnails2m 12s
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Create channel artwork3m 20s
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The power of suggested videos1m 45s
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Revive old videos3m 22s
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Collaborate with other YouTubers2m 36s
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Work with hashtags2m 29s
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Build an audience with social media3m 25s
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Reply to comments3m 57s
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Increase audience engagement3m 10s
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Develop a newsletter2m 58s
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Subscriber landmarks3m 58s
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Doing Giveaways and Contests Right3m 43s
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General live streaming tips3m 19s
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Stream Now vs. events3m 17s
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Live streaming with a mobile device5m 6s
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Live streaming with an external camera6m 4s
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Channel trailer3m 50s
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The Community tab2m 31s
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Stories4m 6s
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Branding watermark2m 26s
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Video premieres2m 37s
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Networking3m 38s
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Picking your camera5m 48s
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VidCon2m 19s
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Using foul language2m 54s
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The YouTube Studio app3m 40s
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Using the free YouTube Space2m 27s
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Social Blade4m 6s
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How often should you release a video?2m 57s
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Picking your microphone5m 41s
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YouTube Studio (beta)3m 5s
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Copyright claims3m 51s
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Tube Buddy2m 11s
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vidIQ2m 22s
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YouTube ad revenue3m 35s
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Seasonal spikes and drop-offs3m 7s
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Different income streams: Channel membership2m 59s
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Different income streams: Teespring2m 20s
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Different income streams: Patreon3m 50s
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Different income streams: FameBit3m 29s
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Different income streams: Affiliate links4m 8s
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