From the course: Advertising on YouTube
Grab attention on YouTube
- [Anson] YouTube is one of the most popular video sharing services in the world, and it provides plenty of opportunities for marketers to promote products and services in video format with a modest budget. Understanding how to successfully create, manage, and optimize YouTube ads is an essential skill for any marketer looking to run online video ad campaigns. In this course, we'll look at how to use Google ads to advertise with video on YouTube. I'll cover every step of creating an ad campaign, including how to set budgets, and how to target specific users based on interests and demographics. We'll look at best practices for YouTube ad campaigns, how to remarket to your YouTube audience, and how to implement conversion tracking on your website. I'll show you how to review and interpret analytics in Google ads to improve the performance of your ads in the future. I'm Anson Alexander, and I've been working in the online publishing and marketing industry for over a decade. I've built an online presence that's reached tens of millions of users, and a YouTube following of over 150,000 subscribers. I'm excited to help you accomplish your YouTube advertising goals and teach you plenty of tips and tricks along the way. Now, let's get started with advertising on YouTube.
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