From the course: YouTube Tips Weekly

How to write a strong title - YouTube Tutorial

From the course: YouTube Tips Weekly

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How to write a strong title

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(keys clacking) (playful music) - How to write tutorial videos about YouTube titles. Oh. You weren't supposed to see that. (soft digital music) Writing good titles for your YouTube videos can be hard. But if it's done right, it's what can make people actually want to click on them. You can think of your title combined with your thumbnail like your elevator pitch. An elevator pitch is the idea that you've got only the 30 seconds it takes to ride an elevator to hook whoever you're pitching to. (elevator dings) But, on YouTube, you only have about three seconds. (clock ticking) So, here are some tips on how to write engaging titles. First, YouTube is a giant search engine, and your title is on the front lines of that search so make sure you're using popular search terms in your title. One way to do this is to search YouTube for similar videos to see what other creators are using. Just go up to the search bar and begin typing in potential search terms that are related to your video, and take a look at the various video titles you find. You can also use free tools such as Google Trends to see trending search terms. Just make sure you're showing results specifically for YouTube search. If you're making an educational video, make sure you tell your viewers what knowledge they will gain through watching your video. For example, if it's a how to make, do, bake, cook, something video, include that in your title. A good video title for a cooking show where you make Halloween pumpkin cookies could be: How to Make Halloween Pumpkin Cookies. You've told the viewers what they will learn and you've got four search terms built in right there: how to, Halloween, pumpkin, and cookies. Second, your title should make the viewers want to know more and thus want to watch your video. It's like a teaser trailer for a movie. However, you should never try to mislead viewers by using clickbaity titles that promise something completely different than what your video is actually about. You'll never believe what this superpower dog can do. (mouse button clicking) (dog barking) Wait, this dog doesn't have superpowers. Doing this can cause a major drop-off in the first 10 seconds of your video, and YouTube will respond to this and promote your video to potential viewers less. A good title that might leave viewers wanting to know more could be something like: Westworld Season Two Endings Explained, or Americans Try Weird Japanese Candy for the First Time, or Seven Doctor Who Theories You Won't Believe. As long as your enticing title is related to the content in your video, you're all good. Isn't that right, Spence? (whooshes magically) Whoa. Did you see that? I got to upload this to YouTube.

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