From the course: YouTube Tips Weekly

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Seasonal spikes and drop-offs

Seasonal spikes and drop-offs - YouTube Tutorial

From the course: YouTube Tips Weekly

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Seasonal spikes and drop-offs

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- Ho, ho, ho. (Christmas music) Merry holidays. May your revenue spikes be high and your drop offs, well, not drop off too much. (upbeat music) Making ad revenue on YouTube can be super exciting, but sometimes, it can feel a lot like playing the stock market, and that's because similarly, it can have some severe ups and downs due to different seasonal market forces. Market forces are economic factors that tend to affect the price, demand, and availability of goods. So for example, during the holiday season, advertisers will tend to bid more money to place ads on YouTube videos because the demand for certain goods and commodities goes up. This, in turn, can be seen reflected in your ad revenue. As holidays like Black Friday, Hanukkah, Kwanza, and Christmas get closer, your ad revenue begins to go up, as well. However, as January comes around, the demand for goods and commodities goes down, thus the…

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