From the course: Advertising on YouTube
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Tips for creating engaging YouTube video ads
From the course: Advertising on YouTube
Tips for creating engaging YouTube video ads
- [Presenter] In this video, I'm going to provide some tips for creating engaging ads that will be as successful as possible on YouTube. First of all, don't forget about the first five seconds. For most ads on YouTube, users have the option to skip the ad after those first five seconds. So those first five seconds provide an opportunity for you to captivate the user. Let them know why they should watch the rest of your advertisement. Make your ads short, concise, and to the point, because if the user doesn't like what they see in those first five seconds, they're going to be very, very likely to click that skip button and then you lose that user. So you really need to take advantage of those first five seconds when you know you have the user's attention. The second tip I have is to provide a call to action. This is important for almost all marketing campaigns, but especially important on YouTube. Make it clear to users…
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