From the course: Advertising on YouTube

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Touring the overview page in Google Ads Analytics

Touring the overview page in Google Ads Analytics

From the course: Advertising on YouTube

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Touring the overview page in Google Ads Analytics

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- [Instructor] Once you've completed configuring your advertisements, and you've provided some payment information to Google Ads. Your ads should start to run on YouTube, and you'll start to collect some data in your account for you to review how successful your ads have been. Now, later on in the course, we're going to take a look at how we can create some custom reports, but right now, I'm on the overview page of Google Ads, and I like to think of this as a dashboard view. This is a bird's eye view at some of the most important metrics regarding our advertising campaigns, our ad groups, our keywords. So at the top of the screen, we can see how many impressions our ads have received, how many clicks we've received, what our average CPV. This is click per view, and our view rate. Because our video ad is still being approved, I actually ran a quick search ad campaign so we can see the real data. So that's why we don't have…

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