From the course: YouTube Tips Weekly

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Viral video vs. building an audience

Viral video vs. building an audience - YouTube Tutorial

From the course: YouTube Tips Weekly

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Viral video vs. building an audience

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- Okay, before we completely jump into all the glorious tips and tricks I have stored away for you, there's one more thing we should go over. One thing that you really have to ask yourself before you make a video is, what is your goal with the video? Are you trying to make a viral video or are you trying to make a video that will help build a consistent audience for your channel? Because, believe it or not, there's a big difference, so let's start off by defining what the difference is between a viral video and an audience building one. Viral videos are often either shocking, surprising, impressive, weird, funny, or a combination of any of these factors. They're bottle videos, meaning, they don't require the viewers to have any knowledge or viewership of any of your other videos in order to watch it. They're also often pretty short in length, averaging around four minutes. It's because of this that they are extremely shareable, and they are so outrageous, you just can't help but show…

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