From the course: YouTube Tips Weekly
What makes good content - YouTube Tutorial
From the course: YouTube Tips Weekly
What makes good content
- All right, time to upload this baby to YouTube. Whoa! You're me. - That's right, from the future. And we need to talk about what makes good content, before you just go uploading videos to YouTube all willy nilly. - You mean, not everyone wants to watch a video of me playing the bassoon? - Ah, mm, mm. - What makes a video good, can definitely be subjective. Maybe you're into superhero movies, so you like that superhero movie review. Or maybe you're into dogs, so you love that video with the dog with the cone on its head and it always makes you laugh. Either way, here's some universal tips, that can help you make sure you're off to a good start, before you even shoot your video. Number one is the base of all videos, good visuals and sound. Now, this doesn't mean you have to have the sickest of gear. Sick gear. No, I said you don't need sick gear. Oh. But it does mean that you should make sure your subject is well-lit and most importantly, has good sound. Surprisingly, viewers are more okay with low-quality visuals, than they are sound. In fact, bad sound can even trick a viewer's brain into thinking the visuals are bad too, even when they aren't. - Eh? - When I said get sriracha at the store, this is not what I meant. - Oh. Eh? - When I said get sriracha at the store, this is not what I meant. - Oh. - So before you go out and buy the sickest of cameras, make sure you invest in a good microphone. When it comes to good visuals, make sure your subject is composed nicely in the frame. Either to the right, to the center, or to the left. Number two is make sure your video has added value. What I mean by this is, after watching your video, the viewer should've gained value of some sort. For example, your video could be funny and it gets them to laugh. Or, you could teach them something they didn't already know, share important information, or inspire them. All of these are examples of added value. And if you can do more than one, then you're golden. - [Announcer] And the winner of the corny education award goes to Ash. - Thank you, thank you. I couldn't have done it without me. Number three is make sure your video is shareable. Before you even start shooting your video, ask yourself, is this a video I would share, or has somebody else already made this video? Do some research and planning and make sure your idea is one that people will want to share. For example, maybe you could do a video on a current hot topic, like how to do cool tricks with fidget spinners. (glass crashes) Oops. Number four goes back to our basic caveman roots, tell a story. Whether you're telling your story, the story of a historical figure, a current news story, or the story of how to make a pie, inserting a story helps the viewer connect with the subject at hand. Plus, humans have already been doing it for a really long time, so you're a natural at it. And finally, number five, stay focused on topic. No one likes to hear someone ramble on and on about what they had for breakfast, when they came here for dating tips. You made a promise to your viewers in your title, so make sure you really deliver on it. So just make sure you double-check these five staples of good content, while planning out your video and you'll be sure to be the cream of the crop. - [Announcer] Yeah, we're going to have to take that back now. - No never!
Contents
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What makes good content3m 57s
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How long should videos be?6m 23s
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Viral video vs. building an audience5m 8s
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How to write a strong title3m 9s
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How to write a good description3m 9s
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Make the most of tags2m 19s
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How to work with end screens3m 14s
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Use cards effectively2m 56s
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The benefits of subtitles and closed captions4m 3s
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Compose clickable thumbnails4m 7s
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Share your videos to your audience3m 49s
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Develop a release strategy5m 55s
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Brand your thumbnails2m 12s
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Create channel artwork3m 20s
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The power of suggested videos1m 45s
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Revive old videos3m 22s
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Collaborate with other YouTubers2m 36s
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Work with hashtags2m 29s
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Build an audience with social media3m 25s
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Reply to comments3m 57s
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Increase audience engagement3m 10s
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Develop a newsletter2m 58s
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Subscriber landmarks3m 58s
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Doing Giveaways and Contests Right3m 43s
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General live streaming tips3m 19s
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Stream Now vs. events3m 17s
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Live streaming with a mobile device5m 6s
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Live streaming with an external camera6m 4s
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Channel trailer3m 50s
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The Community tab2m 31s
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Stories4m 6s
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Branding watermark2m 26s
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Video premieres2m 37s
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Networking3m 38s
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Picking your camera5m 48s
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VidCon2m 19s
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Using foul language2m 54s
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The YouTube Studio app3m 40s
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Using the free YouTube Space2m 27s
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Social Blade4m 6s
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How often should you release a video?2m 57s
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Picking your microphone5m 41s
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YouTube Studio (beta)3m 5s
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Copyright claims3m 51s
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Tube Buddy2m 11s
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vidIQ2m 22s
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YouTube ad revenue3m 35s
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Seasonal spikes and drop-offs3m 7s
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Different income streams: Channel membership2m 59s
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Different income streams: Teespring2m 20s
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Different income streams: Patreon3m 50s
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Different income streams: FameBit3m 29s
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Different income streams: Affiliate links4m 8s
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