From the course: Social Media Marketing Trends

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Audience building with shows and series

Audience building with shows and series

From the course: Social Media Marketing Trends

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Audience building with shows and series

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(upbeat music) - [Instructor] Studies have shown that repetition is key to making a new habit stick, and it's an even more important factor when building an audience. One of the best ways to repeatedly reach people and encourage them to engage with your organization for the longterm is creating a series on social media, a series is an opportunity to consistently create content on a set of topics that build awareness of your expertise and set expectations for how often you'll publish. This could be an ongoing program created for IGTV, posts promoting your organization's podcast, a YouTube series, or a Q and A show on LinkedIn. Marketers should think of social media as a medium that's not just about capturing attention, but keeping it for the longterm, through building an audience of the right people. This really matters because customer acquisition costs are much higher, as they can cost five times more to attract a new…

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