Brand Strategy for Designers
With Stefan Mumaw
Liked by 2,282 users
Duration: 44m
Skill level: General
Released: 8/6/2018
Course details
Designers: If you've ever wanted to be involved with the long-term strategy for a brand, not just the design, this is the course for you. Learn how to partner with stakeholders and company leaders to define the core elements of a solid brand: its purpose, audience, and position in the marketplace. Instructor Stefan Mumaw—a design consultant to such prestigious brands as Johnson & Johnson, Coca-Cola, and Sony—explains how to turn those ingredients into a cohesive strategy. He also shows how to leverage the strategy to build out individual design elements, such as the company logo. Whether you're building a business from scratch or evolving an existing identity, these tips can help you create a compelling brand—one that moves customers to action and inspires lasting connection.
Skills you’ll gain
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Meet the instructor
Learner reviews
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Aayushma Limbu
Aayushma Limbu
Creative Designer @ Shequal Foundation | Nepali Voice-Over Artist
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David Gutierrez Herrera
David Gutierrez Herrera
I Graphic Designer | Identity | Design | Jr Design Art Direction | Branding | Editorial Design | Typography I Studio Photography I Adobe Creative…
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Rohan Vaid
Rohan Vaid
😎
Contents
What’s included
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