From the course: Storytelling for Social Media using Adobe Spark Video

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Branding yourself and doing your research

Branding yourself and doing your research - Adobe Spark Tutorial

From the course: Storytelling for Social Media using Adobe Spark Video

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Branding yourself and doing your research

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- Now that we know a bit about how Adobe Spark video can be used to create different types of simple videos, let's get a bit more specific and talk about the brand that we're going to create videos for. We'll be working with a non-profit called Wheels4Water who's mission it is to raise money to help people in Africa get access to safe water, sanitation and hygiene education. The wheels part of the name, comes from the organization raising money and awareness through various cycling excursions. It's really important to know as much about the brand as possible. So let's do some initial research before we talk to the Wheels4Water team so that we can begin to understand the foundations of the brand. Because it's these core brand components that truly define character, intention and success. So essentially when you're talking about branding, you're talking about what differentiates you from the rest, your specialness. That thing that makes your audience understand exactly who you are, know…

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