From the course: Telling a Story to Build a Community
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Call to action
- And we're back. Lesson three. The question for this lesson is, how do you craft a compelling call to action? So we spent some time figuring out who we are and who we're talking to. Now it's time to really think about, well, what do we want these people who we're talking to, who we now know a lot about, what do we want them to do? So in crafting a really compelling call to action, there's a few things to keep in mind. The first is that the number one place that stories to build community fall down because people aren't specific enough in asking for what they want. And so, take a moment and think about what you want people to do. And think about it on three levels. The first is, in the two minutes, after they hear this story, what do you want them to do? If this is a fundraising story, then it might be great without the checkbook, without the credit card. Make a donation. If this is a just community-building…
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