From the course: Designing an Authentic Brand
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Consistency is a building block
From the course: Designing an Authentic Brand
Consistency is a building block
- There is nothing more frustrating for a brand manager or brand owner than to invest time, money, and the creation of an authentic brand only to see it being used incorrectly. With today's competitive marketplace, consistency is even more important if you want your brand to make the impressions you hope to make on those you most hope to engage with. Customers appreciate it when a business has a consistent brand. In fact, the consistent presentation of a brand has been seen to increase revenue by 33%. Let's look at some of the key reasons to work on a consistent brand impression. When developing your brand, whether you're a global organization or a small business, having a document containing your core brand building blocks is mandatory to help assist you in being consistent. A brand guideline is exactly what it sounds like, a guide to be used internally and externally as the go-to resource on all things your brand. I…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.