From the course: Telling a Story to Build a Community

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Core values

Core values

From the course: Telling a Story to Build a Community

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Core values

- Hi there, my name is Michael Cass, I'm the founder of Story Impact and I'm super excited to be teaching a course on CreatorUp! all about how to use storytelling to build community. And right now I want to talk a little bit about how you can use stories to find the values of your company or your organization. And this came up recently for me. I was working with a client and she sat across from me and I asked, "Well what are your core values "of your organization?" And she went, "Well, I Googled a bunch and here were "the best ones I found," and handed me a piece of paper. With great, I mean, great values. Trust and integrity and collaboration. The problem was that nobody had bought into them because these values were found on the internet, they were imposed. So here's how you can use stories to surface these values a little bit more organically. Get your team together, two or three people, maybe five at a maximum, and…

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