From the course: Storytelling for Social Media using Adobe Spark Video

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Defining your content marketing strategy

Defining your content marketing strategy - Adobe Spark Tutorial

From the course: Storytelling for Social Media using Adobe Spark Video

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Defining your content marketing strategy

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- We've learned a lot about Wheels4Water and it's brand, mission, audience and visual aesthetic. In terms of making videos for a social media campaign though, all of this doesn't mean too much unless we have a plan so that the videos resonate in the right ways, with the right people at the right time. So let's talk about our video content marketing strategy. The video content marketing strategy is just the overall plan that we have for how video is going to fit within the brand's social media campaign for a particular marketing cycle. In creating this plan, it's best to set a goal and then work backwards from there. For this particular social media campaign, the goal is fairly specific. Wheels4Water wants to raise at least $54,000 for this year's fundraiser. Many years the actual money goal is broken by significant margins, but that's not the only part of this. In addition, they want to continue their mission of educating the world about the clean water crisis. Creating strategic…

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