From the course: Storytelling for Social Media using Adobe Spark Video

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Determining brand visual identity

Determining brand visual identity - Adobe Spark Tutorial

From the course: Storytelling for Social Media using Adobe Spark Video

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Determining brand visual identity

- A brand's visual identity, which is comprised of its logo, colors, imagery, layout, typography, and creative design, is one of the most important aspects of its existence. In less than a second, people will not only form opinions about how attractive they find your visual branding, but they will also make subconscious judgments about your brand's competence, trustworthiness, likability, and more, so it's really important to spend the time in getting it right. Often when you are starting from scratch, you need to do the important work in determining how to stylistically translate your brand values into elements of design and color, Ultimately figuring out how you want to visually present yourself to the world. This often involves researching and collecting inspiration. Determine what existing brands you like and try to pinpoint why. Gather different assets such as photos, graphics, and videos. During this research and inspiration phase, also pay attention to the different typefaces…

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