From the course: Telling a Story to Build a Community

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Good story qualities

Good story qualities

From the course: Telling a Story to Build a Community

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Good story qualities

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- Hi and welcome to lesson three, and the question for this lesson is, "What are the characteristics "that our strong stories have?" And before we dive in and start putting our stories together, I think it's important that we address these. And there are three, okay? Really strong stories are specific, they're authentic and they're transparent. So think about a great story that you really love. Chances are that you're remembering specific details. It really appeals to your specific senses, and also, for the purposes of a story to build community, it asks people to do something very, very specific whether that is, great, text help to donate $10 to tsunami relief or whether it's forward this email to five friends so that they can enjoy this as well, whatever this is. That idea of specificity is going to be really, really key, because sometimes we default to just sort of generalizations. Homelessness is bad, okay that's…

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