From the course: Storytelling for Social Media using Adobe Spark Video

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Identifying your target audience

Identifying your target audience - Adobe Spark Tutorial

From the course: Storytelling for Social Media using Adobe Spark Video

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Identifying your target audience

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- We've already learned about Wheels4Water, in terms of it's brand and it's mission. Now let's talk about one of the most important factors in any video marketing campaign and that is the target audience. When it comes to social media audiences one of the most important things to remember is that it's not a matter of reaching the largest audience, it's a matter of reaching the right audience. The goal is to find the right people and present them the right content that resonates in the right ways. Doing that will often result in far greater engagement and success in getting your audience to respond to your call to action than by simply casting the widest net possible. When identifying your target audience, research is essential. Because understanding your audience personas will help shape your messaging in terms of your language, tone, packaging, design and aesthetics. You can perform research in number of different ways. There's more passive observational strategies which you can do…

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