From the course: Mailchimp Essential Training
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Manage inactive audience subscribers - MailChimp Tutorial
From the course: Mailchimp Essential Training
Manage inactive audience subscribers
- [Tutor] An inactive subscriber is a contact in your list with a valid email but they haven't opened or clicked your campaigns recently. It's normal to have some audience churn, but it's also useful to identify them and reach out to them or archive the contact if they truly no longer want to hear from you. To identify inactive subscribers, you'll start at the audience dashboard. There are a few ways to find inactive subscribers and one is to use the campaign activity. We'll select all contacts and we'll create a segment based on the campaign activity. Click the new segment button and we want to choose email marketing status. We're looking for subscribed contacts that haven't engaged with our emails lately. We're going to select only the subscribed users. Click add to set a second condition. And we'll choose campaign activity. We can select the number of campaigns that they didn't read in order to identify them as…
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