From the course: Storytelling for Social Media using Adobe Spark Video
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Planning your videos - Adobe Spark Tutorial
From the course: Storytelling for Social Media using Adobe Spark Video
Planning your videos
- [Instructor] Now that we've set up our brand in Adobe Spark and have a good idea of the general assets at our disposal, let's really plan the videos that we intend to make. Now, we're going to make several videos. Before defining these video types, let's briefly revisit some important points that will help us decide the direction that we're going to go. And, first, I want to mention audience. As we know, there are several different audiences that Wheels4Water typically targets. There's the general social media audience, which the Wheels4Water team reaches by flexing their personal connections and accessing their larger professional networks. This audience may not have a lot of first-hand knowledge the water crisis, so finding ways to express the gravity of the situation while still remaining personal and connected is probably the way to go. We also mentioned that this general audience is likely to respond best to a good balance of both emotional and informational approaches. There's…
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