From the course: Design Thinking: Customer Experience
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Recap and next steps
From the course: Design Thinking: Customer Experience
Recap and next steps
- I hope you've enjoyed taking this course and that you're walking away with a richer understanding of what customer experience is, why it's important, and how it can be used to deepen customer relationships and drive loyalty. As we look back on the course and reflect on the material we've covered, we can summarize three key takeaways. One, we live in the age of the customer, where changing expectations are forcing many organizations to adopt a customer centric approach to business. Customer experience has become critical for those who want to remain relevant. Two, a successful customer experience is built on a company's understanding of four key components: archetypes, activities, interactions and experience principles. And finally at its core, customer experience is really just about relationships. And no different than a relationship with a loved one, customer relationships emerge over time through meaningful and consistent interactions. To continue learning about customer…
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