In this course, Amanda Stockwell guides you through the ways foundational research can help uncover new opportunities and areas for improvement, regardless of your current state. Amanda starts by describing what foundational research is and how it differs from evaluative research in UX. She then covers different forms of foundational research like ethnography, data mining, and market research. Much as you wouldn’t start building a house from the third floor, building a strong foundation to your UX research will bolster every step going forward.
Skill Level Intermediate
- When you think about UX Research, you might think of usability tests and assessing how easy or not something is to use. That sort of evaluation is great. Let's see, we (indistinct) something that's already built but what if you're starting from scratch and working on a brand new thing or what have you have something that you know isn't working well for your users but you're not sure why. In those cases, you need to explore and define the problems faced, opportunities and potential users. The research that helps us do that is what we call Foundational Research. This kind of research can also help us uncover opportunities with our existing users and products or brand new areas to tackle. Let's discuss the uses of Foundational Research and how it's different from evaluation, commonly used methods and how to best infuse that knowledge into your teams so you can use that data. Let's dig in.