From the course: Storytelling for Social Media using Adobe Spark Video

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Understanding mission and intention

Understanding mission and intention - Adobe Spark Tutorial

From the course: Storytelling for Social Media using Adobe Spark Video

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Understanding mission and intention

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- Once you've done your market research, it's important to really do a lot of self-reflection to nail down the important parts of branding. And of course, that's figuring out what actually differentiates you from the rest. What defines your specialness? It's also about identifying your vision, your mission statement, and your values. All of these will inform the branding that you seek in your video social media campaign. For the Wheels4Water brand, it really does seem that much of its brand identity comes from the extreme conditions that the cyclists put themselves through in order to fight for a worthy cause, that if people support them, they'll know that the bikers gave every last effort to earn that support, sort of an ultimate all-in mentality of tackling an enormous humanitarian issue. Let's now take a closer look at the core vision. For Wheels4Water, the mission statement is as simple as we ride our bikes to help people get water and sanitation for life. The vision goes on to…

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