From the course: Data Visualization for Data Analysis and Analytics
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Understanding visual perception
From the course: Data Visualization for Data Analysis and Analytics
Understanding visual perception
- [Instructor] If you think about the beginning of language from the earliest days, the written language was all made of visuals. It was symbology. The pictures represented the actual concepts being communicated. As language evolved, as communication's needs evolved, text was required so we could communicated more nuanced and abstract ideas and not take up quite so much space. But it really hasn't helped us when communicating data, numbers. You can actually parse and understand data, numbers, more quickly and easily in visual compared to text form. I don't know if you know this, but 30 to 50% of your brain is devoted to visual processing. Human beings are wired for visuals, and it takes a fraction of a second to make sense of a visual scene, meaning before you're conscious of it, you're judging visual experiences, including charts and graphs, maps and infographics. So I'm going to go through some scientific principles…
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