From the course: Building an Integrated Online Marketing Plan
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Using Google Trends to find market trends and customer insights
From the course: Building an Integrated Online Marketing Plan
Using Google Trends to find market trends and customer insights
- [Instructor] Google Trends is one of the primary tools I use in order to understand the trends around a certain industry. So for example, I'm going to look at some of the highly searched topics that I discovered in the prior video. Let's start with the primary term, hiking, as a search term. I'll enter that and what I see is the past 12 months of activity. Now initially, I can see the peak at around the end of May and into the summer. What I like to do now is look on either side of the peak to find the beginning and the end of the trend. It may not always be so obvious. Here, I can see the trend actually starting early in the year, dipping and then increasing around that April timeframe. The end of the trend seems to be around October. Now we call these seasonal sides the shoulders, as the peak is the head, or trend of the season. Now this gives us a look at the past 12 months, but let's see if there's a predictable…
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