From the course: The Practicing Photographer

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Wedding photography: Marketing

Wedding photography: Marketing

- For those of you who have been wondering about getting into wedding photography, we've been talking recently with Willa Kveta, a noted wedding photographer here in Santa Barbara. So far, Willa, we've covered an enormous amount of stuff. (laughs) You've talked about the process of shooting during the day, You've talked about gear. You've talked about your skillset. I want to talk today about what, I think, to me, sounds like the most difficult part, which is getting the work, doing the marketing. How have you built up this successful wedding business? - So in the beginning, I did some online marketing using Google, AdWords, just to get my name out there, and my SEO working. Because you need to be seen. You need to be searchable. You need to come up on Google. And so just working really hard on just being able to show up when people search for wedding photographers in Santa Barbara. That's where I started. And then from there, it's just creating relationships, really, going to all of…

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