From the course: The Elements of Effective Photographs

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White balance in camera

White balance in camera

- No matter what you've planned to do with the image in post production, it's always a good idea to start with as true a white balance as possible, almost all cameras nowadays give you a number of ways to do this. The first and easiest way is to set your camera in the automatic white balance mode. The camera figures out what color the light is and how to compensate for it. So why not use this all the time? It's simple and you don't have to worry about it. And I use it at times too. Usually when things are happening so quickly that I don't want to be readjusting as I go, but most of the time I avoid using it, and here's why. The camera measures reflective light. If the light is reflected off of something that changes, it will affect the color. Two photographs under the same lighting may have two different color casts. This is a real drag if you're shooting a series of photographs or an event like a wedding. Instead, I…

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