From the course: Storytelling for Social Media using Adobe Spark Video

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Why Adobe Spark Video for social media?

Why Adobe Spark Video for social media? - Adobe Spark Tutorial

From the course: Storytelling for Social Media using Adobe Spark Video

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Why Adobe Spark Video for social media?

- The vast majority of personal and business brands incorporate video in their social media marketing strategy in some way. And, with with video on its way to making up 80% of web traffic, it's important to meet your audience where they are. Video is a wonderful way to grab your audience's attention as viewers scroll through their various news feeds. It is a dynamic multimedia messaging tool, since you're able to incorporate nearly any type of asset in its design. It can include countless types of video content, along with graphics, animations, text, still images, music, sound effects, and more. This not only allows you to communicate a multitude of different ways, but it gives you the ability to repackage content, so that you're able to focus different videos in different ways, on different delivery platforms. Video certainly has the capacity to be deep and complex, or it con be simple and direct, or anything in between. And, while deep and complex video has its place in all sorts of…

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