From the course: Storytelling for Social Media using Adobe Spark Video

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Writing and storyboarding

Writing and storyboarding - Adobe Spark Tutorial

From the course: Storytelling for Social Media using Adobe Spark Video

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Writing and storyboarding

- [Instructor] Let's talk about the first video we're making which is for the general social media audience. Again this one needs to combine some good information about the issue, as well as some strong personal emotion. It also needs to establish a clear call to action, which is to head on over to the Wheels4Water site, and learn more about the water crisis and the bike ride and hopefully donate. Again this needs to appeal to the broadest possible audience, and in terms of format, we're going to have on screen text drive the narrative, and then the African and the biking b-roll selections will provide the visual foundation. And then the audio foundation will be an engaging music selection. Alright so the first thing that I want to do here is talk about the actual copy or the script that we're going to be using. By writing the script first, and then looking at our assets to get a mental storyboard together, we can begin to plan things in terms of our content and our structure before…

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