From the course: Designing an Authentic Brand
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An authentic brand lives its values
From the course: Designing an Authentic Brand
An authentic brand lives its values
- When I was younger, many of my mentors would often say things like, make sure you walk the talk. And as I live more life, I found that this thing aligned with so many things in our life. Including creating and living out an authentic brand. If you're going to walk the talk with your brand, you need to make sure you see all opportunities to act what you claim. This means that the visual part of your brand, the internal culture, and the interactions with your customers are all congruent. That harmony is needed for your brand to be authentic on every level. Here are some must have elements for this to take place. Your brand's building blocks. Mission, values, purpose, need to be accessible, and shared with all stakeholders of your organization, and consistently delivered at all times. For example, if your brand is all about helping others be safe at work, your organization should lead that internally with education…
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