From the course: Data Visualization for Data Analysis and Analytics

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The power of story

The power of story

From the course: Data Visualization for Data Analysis and Analytics

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The power of story

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- [Instructor] Visualizations are more than just data. They're more than just charts or maps. At best, they really are stories. If you think about it, from the dawn of time, humans have always communicated via story. Cavemen didn't come back from the hunt and have a spreadsheet to share how many arrows they used and how many miles they ran to chase down the game. They told a story. Their stories contained all the data but it was told through narrative and that's how the data was remembered and handed down generation to generation. There's a lot of brain science behind the fact that we're wired for story. Our brain's primary job is to contribute to our survival. It does this mostly by helping us understand what might happen in the future based on past events that we've experienced or that we've heard about through story. Effective stories reach us because they give us what the brain craves. A sense of urgency about…

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