From the course: Designing an Authentic Brand
The power of truth
- Your role at building your business's brand, whether a marketing, creative, strategy, or all three, will only be successful when your brand delivers on its promise. And that promise is based on your brand's authentic creation, fueled by your company's mission and vision, but lived out in all the various forms today's world demands both internally and externally. Your ideal clients, whether they are B2B or B2C, for-profit or non-profit, desire to align themselves with brands and companies that share their social, political, moral, and other values. Done the right way, this alignment will help your company grow. We'll define the value of an authentic brand and how to go about building or rebuilding one for your business. We'll also cover how you can apply this approach to other businesses if you are in brand creation. We'll discuss the process, research and understanding that goes into creating a brand that is authentic. You'll discover how a brand lead with values and authenticity can make a deep and rich connection with the clients you seek to serve. I'll share with you the ways other companies in a variety of industries have used their brand's authenticity to guide them and to grow, expand, and connect in ways others could not. Join me in my LinkedIn Learning course, as I dive into the power of truth for your business and how designing an authentic brand is a game changer.
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