Lynda.com is no longer available for individual subscribers. Please go to LinkedIn Learning to access your account if you moved or to sign up for a new account. For additional support, reach out to email@example.com.
Turn your crafting hobby and passion into a full-fledged business by embarking on this learning path. Discover the exciting world of entrepreneurship, learn the fundamentals of running a small craft business, and get ready to set up shop!
Master entrepreneurship fundamentals and create a business plan.
Establish your small business as a legal entity.
Learn the fundamentals of payment processing and bookkeeping.
Guy Kawasaki on Entrepreneurship with Guy Kawasaki
Explore Kawasaki's thoughts on entrepreneurship-centered topics including focusing your pitch and prototypes, predicting new markets, and capitalizing on social media.
14m 31s • COURSE
Entrepreneurship Foundations with Kim Kaupe
Learn the foundations of entrepreneurship and assess your potential to become a business owner.
1h 13m • COURSE
Creating a Business Plan with Mike Figliuolo
Looking to build a business or expand one you're already running? You need to write a business plan. Learn how to define your business, market, product, sales strategy, and more.
1h 12m • COURSE
Setting Up Your Small Business as a Legal Entity with Dana Robinson
Helps entrepreneurs understand if they should incorporate, and navigate choosing and setting up a corporate entity.
1h 5m • COURSE
Sales Secrets for Small Business with Dave Crenshaw
Get a simple three-step sales system (explore-present-act) that you can incorporate into your own small business to boost sales.
48m 53s • COURSE
Learning Craft Photography with Megan Andersen
Discover how to stage, light, and photograph your handmade items in a way that maximizes their appeal to viewers and customers.
3h 21m • COURSE
Advanced Craft Photography with Megan Andersen
Covers advanced techniques for staging, lighting, and photographing your handmade crafts, as well as for sharing the images you create.
2h 33m • COURSE
Customer Service Foundations with Jeff Toister
Make your customers feel valued. Learn practical techniques for delivering outstanding customer service and increasing customer loyalty.
1h 22m • COURSE
You'll learn to start a craft business with these experts
Guy Kawasaki is a household name in innovation and entrepreneurship. He's spoken at Google, Apple, and TEDx.
Guy Kawasaki is the chief evangelist of Canva, a graphics design online service, and an executive fellow at the Haas School of Business at UC Berkeley. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Kim Kaupe is a founder, keynote speaker, and one-of-a-kind teacher.
From stages to her online courses, Kim's mission of investing in yourself, supercharging your career, and building your network has garnered the praise of corporate clients from around the world. Kim founded her fan engagement agency, Bright Ideas Only, and works with A-list properties such as Paul McCartney, Oprah, the NY Mets, and Shawn Mendes to create marketing programs, new revenue streams, and branding. You might recognize her from the hit prime-time show, Shark Tank, from her role as a judge in the 2019 Miss USA pageant, or from her various social media channels. Previously, she was named to the Inc. 35 Under 35, Advertising Age 40 Under 40, and Forbes 30 Under 30 lists.
Mike Figliuolo is founder and managing director of thoughtLEADERS, LLC, a professional services training firm.
He is a nationally recognized speaker and blogger on the topics of leadership, communications, decision-making, problem solving, and other critical business skills. An honor graduate from West Point, Mike served in the US Army as a combat arms officer. Before founding his own company, he was an assistant professor at Duke University, a consultant at McKinsey & Company, and an executive at Capital One and Scotts Miracle-Gro. He is the author of One Piece of Paper: The Simple Approach to Powerful, Personal Leadership (www.onepieceofpaper.com), Lead Inside the Box: How Smart Leaders Guide Their Teams to Exceptional Results (www.leadinsidethebox.com), and The Elegant Pitch: Create a Compelling Recommendation, Build Broad Support, and Get it Approved (www.elegantpitch.com). Mike's blog and the programs he teaches can be found at www.thoughtleadersllc.com.
Founding partner of TechLaw, Dana Robinson is a pioneer of trademark, licensing, and copyright law in tech.
Dana founded TechLaw, LLP, where his practice focuses on trademark prosecution and licensing, copyrights, and business transactions. He is also adjunct professor of law at the University of San Diego School of Law, where he has taught IP Survey, and helped launch the IP Law Clinic. His expertise includes a broad base of intellectual property law that covers copyright, trademark, patent, trade secret, and international intellectual property. Dana has filed, managed, and prosecuted thousands of trademarks over the course of his law practice career. He has represented clients in numerous trademark infringement actions, as well as cancellations, oppositions, and appeals before the Trademark Trial and Appeal Board.
Dana has worked on domain name disputes, beginning with complex multiparty cybersquatting actions in 1999 prior to the adoption of the Anticybersquatting Consumer Protection Act. Dana's trademark work has included the brands of many Las Vegas resorts, such as Bellagio, Mandalay Bay, Wynn, Palms, Treasure Island, Station Casinos, Golden Nugget, and Stratosphere. Dana has also worked on hundreds of trademarks for noncasino clients, including Sunbelt Communications, Teligence Communications, University of Nevada–Las Vegas, HyLoft, iGolf.com, and many others.
Dana received his bachelor's degree from Life Pacific College and went to earn an MA at Azusa Pacific University and his JD, cum laude, from the University of San Diego School of Law. He served as editor in chief of the law school's faculty journal, the Journal of Contemporary Legal Issues.
He holds a FINRA Series 79 license (M&A investment banking), and a California real estate broker's license. He has sold businesses of his own as well as other people's businesses. Prior to law school Dana was assistant pastor at Calvary Foursquare Church in Hemet, California, and associate pastor at Cathedral of the Valley in Escondido, California. He was the vice principal of Escondido Christian School, and dean of Cathedral Bible College, where he also taught philosophy and theology.
Dave Crenshaw develops leaders in Fortune 500 companies, universities, and organizations of every size.
Dave has appeared in Time magazine, USA Today, Fast Company, and the BBC News. His courses on LinkedIn Learning have been viewed tens of millions of times. His five books have been published in eight languages, the most popular of which is The Myth of Multitasking—a time management bestseller. As an author, speaker, and online instructor, Dave has transformed the lives and careers of hundreds of thousands around the world. You can download a free copy of Dave's book The Result and learn more at DaveCrenshaw.com.
Megan Andersen is a crafter, blogger, and writer for BUST and Bitch magazines.
In 2010, Megan Andersen swapped her suit jacket for a non-stick smock and forged a new career as a craft blogger and freelance writer. To the people who knew her well, this was no surprise; having grown up in a creative house where art was encouraged and practiced, she was constantly trying out new art techniques and developing new crafting skills. Megan's blog radmegan: in words & pictures highlights her crafting, gardening, and cooking adventures, and always pairs instruction, experiences, and humor with colorful and vibrant photography. She has also written for national magazines such as BUST and Bitch and teaches monthly craft classes at the Urban Craft Center in Santa Monica, California. Megan lives in Los Angeles with her husband and over 500 carnivorous plants.
Jeff Toister is an author, consultant, and trainer who helps customer service teams unlock hidden potential.
He is president of Toister Performance Solutions, Inc., a consulting firm that helps companies improve customer service. Jeff has appeared on numerous lists of top customer service experts including Global Gurus' World's Top 30 Customer Service Professionals, ICMI's Top 50 Thought Leaders to Follow on Twitter, and HDI's Top 25 Thought Leaders in Technical Support and Service Management.
Jeff is the author of The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service, a practical guide that helps leaders develop customer-focused cultures in their organizations. The book draws upon profiles of successful companies, shares cutting-edge research, and provides practical tools.
He is also a nationally recognized employee training expert, and was one of the first people to receive the Certified Professional in Learning and Performance certification from the Association for Talent Development. In 2015, Jeff was awarded the CPLP Contributor Award by ATD for his numerous contributions to the program. He is a past president of ATD's San Diego chapter, where he was a recipient of the WillaMae M. Heitman Award for distinguished service.
Jeff lives in California and serves clients throughout the United States.