Learn how to use effective content and digital marketing techniques to support your objectives and maximize the return on your marketing investments. Learn about principles and methods for showing, promoting, and selling products or services, including marketing strategies and tactics.
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Develop, implement, and measure a marketing strategy.
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Optimize your social media marketing presence.
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Use tools to develop a successful digital marketing campaign.
Courses
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1
Marketing Foundations1h 15mMarketing Foundations
By: Marta Dapena-Baron
Discover the core concepts and basic analytic skills that every new marketer needs to know.
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2
Digital Marketing Foundations1h 35mDigital Marketing Foundations
By: Brad Batesole
Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.
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3
Social Media Marketing: Strategy and Optimization54mSocial Media Marketing: Strategy and Optimization
By: Martin Waxman
Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
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4
How to Write a Marketing Plan1hHow to Write a Marketing Plan
By: Goldie Chan
Learn how to write an effective marketing plan that drives your brand from an initial idea all the way to its successful implementation.
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5
Social Media Marketing: Content Batching and Repurposing44mSocial Media Marketing: Content Batching and Repurposing
By: Joanna Yung
Learn how to be more efficient with your time and get more value out of your social media content with content batching and repurposing strategies.
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6
Digital Marketing Tools: Create a Marketing Campaign from Start to Finish1h 38mDigital Marketing Tools: Create a Marketing Campaign from Start to Finish
By: Anson Alexander
Explore tools and easy-to-use strategies to create a successful digital marketing campaign from scratch.
Instructors
Marta Dapena-Baron
Managing Partner, The Big Picture Partners LLC
Brad Batesole
Partner @ Madecraft | Marketing Author @ LinkedIn | Growth Marketer
Martin Waxman
Digital and Social Media Strategist, LinkedIn Learning Instructor, Digital Marketing Professor, AI Research
Goldie Chan
Brand Strategy, Speaker and Advisor at Award-Winning Warm Robots | LinkedIn Top Voice: Social Media and Marketing | Forbes: Personal Branding and Storytelling
Joanna Yung
Content-Preneur | Social Media Manager | Founder at Social Nomad Academy | LinkedIn Learning Instructor |
Anson Alexander
YouTube Educator | Content Marketer | SERP Dominator | LinkedIn Learning Instructor