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Design thinking involves strategies and systems that improve and refine the design process. It drives innovation across industries—from hospitals to oil companies, from non-profits to schools. Get ready to explore the basic tenets of design thinking and learn how to benefit from it.
Learn the strategies used in design thinking.
Implement design thinking into your own business.
Master the foundational steps and best practices of the process.
Design Thinking: Understanding the Process with Chris Nodder
Learn what design thinking is, where it fits into user experience, how the process works, and what it can help you achieve.
41m 56s • COURSE
Design Thinking: Implementing the Process with Chris Nodder
Get a practical guide to implementing design thinking in your organization: who to involve, what activities to perform, and how to prototype better products.
46m 23s • COURSE
Learning Design Thinking: Lead Change in Your Organization with Turi McKinley
Learn how design thinking can lead to better business solutions. Discover new strategies for ideation and problem-solving, such as journey mapping, concepting, and prototyping.
2h 8m • COURSE
Learning Design Research with Andy Schwanbeck
Reignite your design process by using relevant design research. Get an introduction to design research, and learn how critical it is to being able to construct great designs.
2h 57m • COURSE
Design Thinking: Prototyping with frog
Learn how to use prototyping in the design process to generate ideas, validate concepts, or explore technologies. Discover how to transform ideas into interactive user experiences.
58m 16s • COURSE
Design Thinking: Customer Experience with Geoffrey Schwartz
Learn what customer experience is, why it's important, and how it can be used to build strong and meaningful customer relationships.
34m 8s • COURSE
Design Thinking: Data Intelligence with frog
Discover data's role in user-centered design thinking. Find out how to collect, analyze, and visualize information to solve customer challenges and build better design experiences.
44m 43s • COURSE
Design Thinking: Testing and Refining with Randall Elliott
Master the testing phase of the design thinking process by exploring testing purposes, categories, and methods. Find out how to use testing to learn about the user experience and apply feedback.
1h 30m • COURSE
Leading like a Futurist with Lisa Solomon
How do you lead in a future filled with complexity and ambiguity? This course teaches you how to see, shape, and share the future for your organization, community, and life.
1h 15m • COURSE
You'll learn design thinking with these experts
Chris Nodder is a user researcher, UX fiend, interaction design specialist, and author of Evil by Design.
Chris is a user researcher and interaction design specialist. He is the founder of Chris Nodder Consulting LLC, an agile user experience company that helps large organizations and lean startups build products that users love. He was previously a director at Nielsen Norman Group and a senior user researcher at Microsoft. He has an M.S. in human computer interaction and a B.S. in psychology.
Chris enjoys spreading the word about user-centered design. Aside from his work coaching Fortune 500 clients, he has presented on user experience topics at conferences all over the world. He writes about agile user experience research and design techniques at QuestionableMethods.com and is the author of Evil By Design, a book that describes the persuasive techniques that companies use to draw us in. He encourages you to participate at its accompanying web site, evilbydesign.info.
Turi McKinley, an executive director at frog design, specializes in building innovative design practices.
Turi's 15+ years in design have encompassed questions from as broad as the right to knowledge to as narrow as the design of an underarm deodorant bottle. Her experience encompasses design research, interaction and service design, and focuses on building organizational capabilities and creative collaboration and innovation practices. With a consistent focus on user-centered design, her clients at frog have spanned domains and include GE, Honeywell, ETS, Humana, Qualcomm, Mars, MTV, Telstra, Colgate, and UNICEF.
In her role as the lead for frogCampTM, Turi leads the development of design process and creative collaboration processes for our clients and across frog's global studios. Turi was the lead editor for the frogThink® Toolkit and the frog Design Research Fundamentals, along with other frog experts.
Turi's background is in anthropology, interaction design, design research, and experience strategy. She holds an MFA in design and technology from the Parsons School of Design. Her academic background is in anthropology with emphasis on symbolic anthropology and ethnography. She has lived, researched, and worked extensively in the United Kingdom, Australia, India, Nepal, Korea, and China, and is currently based in New York.
Andy Schwanbeck is an educator who specializes in graphic design, industrial design, and concept design.
Andy also has expertise in research-and-design strategy. He holds degrees in both industrial design ( a BS from the University of the Arts) and visual communication design (an MFA from Kent State University). Andy began his career as a product designer and model maker in Lyon, France. His ongoing interest in graphic and three-dimensional design led him to his career in experiential graphic design. Here his research explores the use of experiential graphic design to reconnect segregated urban communities.
Andy has served as an adjunct faculty member for American University and Kent State University. He continues to teach in higher education and is partner in a design practice, Big Little Design Company.
"We transform businesses at scale by creating systems of brand, product, and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations, and advance the human experience.
Our work advances industries ranging from automotive to software, retail to healthcare, and nonprofit to finance. Our clients are primarily Global 2000 companies, but we also work with midsize firms and startups with particularly interesting challenges.
The types of problems we solve vary, and we find that there is no one size fits all approach. Regardless of the type of problem, we always start with understanding and uncovering meaningful insights about the users' motivations and needs. Throughout the process we turn new ideas into realities that transform organizations. frog is committed to understanding our clients' business challenge and creating measurable value for our clients, end usersm and society.
We are a global network of designers, strategists, researchers, and technologists based in San Francisco, Seattle, Austin, New York, Boston, London, Amsterdam, Milan, Munich, Singapore, and Shanghai.
Geoffrey Schwartz is a strategy director at frog, a global design and strategy firm.
In his role at frog's New York studio, Geoffrey helps firms respond to rapidly changing business dynamics by leveraging innovation strategies and customer experience design to transform their products, services, and operations. Throughout his career at frog, Geoffrey has helped innovate, design, and execute effective business solutions for clients ranging from Fortune 100 companies to early-stage start-ups.
In addition to his work at frog, Geoffrey is a resident and advisor at 30 Weeks—a cross between a traditional school and start-up incubator that was built to empower designers to become founders. The program is sponsored by several New York design schools (Parsons School of Design, Pratt Institute, SVA, and the Cooper Union) and Google. Geoffrey's curriculum provides designers with the knowledge and skills needed to bring products and services to life in an evolving economic landscape. Over the course of his residency, Geoffrey has helped designers secure funding, build partnerships, find talent, and most notably, bring their products to market.
Before moving to New York, Geoffrey co-founded and built an umbrella of ecommerce sites where he led a cross-functional team charged with disrupting the furniture retail market. This experience helped to catalyze Geoffrey's passion for innovation and desire to pursue a career in business design.
Randall Elliott, associate director of design technology at frog design, specializes in user-centered design.
Randall loves building unique products through user-centered design research, using unconventional approaches and technologies to delight people. At frog, he pursues business development opportunities and provides creative collaboration, leveraging his real-life expertise in mastering the intersection of design and technology. He creates more efficient approaches to designing effective experiences, and mentors current and future design technology talent. Clients include Universal Studios, JCPenney, Cisco, Morningstar Financial, Salesforce, Facebook, Dell Computers, Microsoft, Goldenvoice, AT&T, Verizon, and DARPA.
Lisa Kay Solomon helps leaders be more creative, flexible, and resilient in the face of complexity and change.
Lisa directs futures work at Stanford University's Institute for Design and is the founding chair of Transformational Practices at Singularity University. An expert in design thinking and strategic foresight, Lisa believes that we are all capable of developing the skills, mindsets, and behaviors required to lead positive change in times of growing complexity.