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Being a marketing manager means doing two jobs at once: ensuring the success of your team while creating the marketing strategy for your organization. Master these skills and ensure that you are prepared to lead your marketing team to success.
Learn how to successfully manage a team of marketers.
Lead your marketing team to greatness: great campaigns, great collaborations, and great results. Find out how to succeed as a marketing manager and build your leadership skills.
47m 13s • COURSE
Marketing Communications with Deirdre Breakenridge
Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.
1h 34m • COURSE
Building Creative Organizations with Thea Polancic
Get strategies for unleashing creativity, innovation, and resilience in your organization, both at an individual and structural level.
1h 3m • COURSE
Ideation for Marketers with Brad Batesole
Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.
47m 56s • COURSE
Brand and Marketing Integration with Dina Shapiro
Learn how to leverage the four types of brand and marketing integration—vertical, horizontal, external, and internal—to successfully reach all of your stakeholders.
59m 30s • COURSE
Writing a Marketing Plan with Drew Boyd
Learn how to write a solid marketing plan for your business.
38m 3s • COURSE
Managing for Results with Kevin Eikenberry
Discover how to manage your team to deliver results and optimize execution and performance.
36m 50s • COURSE
Growth Hacking Foundations with Brad Batesole
Grow your business with growth hacking. Learn growth hacking techniques to generate new ideas and accelerate sales and customer acquisition.
1h 36m • COURSE
Unlock Your Team's Creativity with Lisa Bodell
Discover tried-and-true techniques for unlocking creativity from yourself and your teams. Apply creativity to work challenges and identify opportunities for growth and innovation.
39m 58s • COURSE
Designing Growth Strategies with Anil Gupta
Businesses must grow to survive and thrive. Learn how to identify and capitalize on growth opportunities in your industry.
1h 7m • COURSE
Building Your Marketing Technology Stack with David Booth
Learn how to strategically build your company's marketing technology (martech) stack.
1h 54m • COURSE
Setting Business Unit Goals with Mike Figliuolo
Learn how to set business goals for teams and individual employees, and link goals to strategy, financial results, and incentives.
48m 35s • COURSE
You'll learn marketing management skills with these experts
Drew Boyd is a global leader in creativity and innovation.
Drew is the coauthor of Inside the Box. He also serves as the executive director of the Master of Science in Marketing program and associate professor of marketing and innovation at the University of Cincinnati.
Drew entered the world of academia after a highly successful business career. He spent 17 years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. Before Johnson & Johnson, Drew worked with United Airlines, in sales, marketing, and strategic planning. He was one of the early pioneers of strategic partnerships between airline carriers that led to the creation of the Star Alliance.
In his courses, Drew merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real-world marketing and innovation experience. Drew's earned three prestigious teaching awards and is honored to have been a guest lecturer at Columbia University, Yale University, the Wharton School of the University of Pennsylvania, the University of Michigan, the University of Chicago, the Kellogg School of Management at Northwestern University, and Duke University.
Drew graduated from the United States Air Force Academy in 1976 with a bachelors of science in management science and operations research. He earned an MBA from the University of Chicago.
He resides in Cincinnati, Ohio, with his wife, Wendy, and son, Ryan.
Deirdre K. Breakenridge is chief executive officer at Pure Performance Communications.
A veteran in PR and marketing, Breakenridge has counseled senior-level executives at organizations including the Academy of Nutrition and Dietetics, Blue Star Veterans Network, JVC, Marketwired, the Public Relations Society of America (PRSA), and Sysomos.
Breakenridge is the author of five Financial Times books. Her most recent book, Social Media and Public Relations: Eight New Practices for the PR Professional, was published in May 2012 and available in print and all digital formats. Her other books include Putting the Public Back in Public Relations, PR 2.0: New Media, New Tools, New Audiences, The New PR Toolkit, and Cyberbranding: Brand Building in the Digital Economy.
Breakenridge is an adjunct professor at New York University (NYU) and an online instructor for the UMass at Amherst journalism department, and she speaks nationally and internationally on the topics of PR, marketing, and social media communications.
Breakenridge is a member of PRSA, and has served on the board of the New Jersey Advertising Club. She also serves on the board of the Social Network Association, and is working with the founders on the #50Shows Empowering Women movement, giving women a voice and a platform through media. TopRank Online Marketing named Breakenridge among the twenty-five women that rock social media, and Traackr recognized Breakenridge among the top engagers in 2014.
Breakenridge blogs about the changing media landscape and collaborative technology at PR Expanded, and is the cofounder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators, and PR pros.
Thea Polancic is the managing partner of ClearSpace, LLC, a Chicago-based coaching and consulting firm.
Thea is the managing partner of ClearSpace, LLC, a US-based consulting firm that helps CEOs and senior leaders evolve themselves, their teams and organizations to meet today's challenges and thrive into the future. Thea and her team design and deliver executive and elite team coaching programs. Over the past 15 years, she has worked closely with many senior leadership teams to enhance levels of trust, accountability, and effectiveness. Her firm's clients include organizations large and small around the world. Thea is a passionate advocate for the power of business to elevate humanity and is the founder and president of the Chicago Chapter of Conscious Capitalism.
Brad Batesole is an internationally recognized marketing thought leader.
Brad has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He's a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online.
Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad's passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course.
Dina Shapiro was a brand strategist and marketing exec before founding her own firm, Yorkville Consulting.
Dina is the CEO of Yorkville Consulting which provides best-in-class marketing training to help clients grow brands, build high-performing marketing teams, and engage employees. Her consultancy firm is a WBENC-certified woman-owned company.
Prior to becoming a consultant, Dina was a brand strategist and integrated marketing executive at Fortune 125 companies and top global agencies. She has led the development of multiple award-winning, integrated campaigns for iconic, global brands.
She has an M.B.A. from Boston University and a B.A. in Economics from George Washington University.
Dina always looks at a business and brand with curiosity and fresh perspective, to bring clients out of their everyday and open them up to new and relevant insights and connections. To learn more how she may help you, visit www.YorkvilleConsulting.com.
Kevin Eikenberry is a world-renowned leadership expert, best-selling author, speaker, consultant, and trainer.
Kevin is the chief potential officer of The Kevin Eikenberry Group, a leadership and learning consulting company that has been helping organizations, teams, and individuals reach their potential since 1993. Kevin's specialties include leadership, teams and teamwork, organizational culture, facilitating change, organizational learning, and more.
He has been named in several exclusive lists. Inc.com has twice named him one of the Top 100 Leadership and Management Experts in the World and one of the 100 Great Leadership Speakers for Your Next Conference. American Management Association listed him as one of the Leaders to Watch in 2015 and Top Sales World named him one of their Top Sales & Marketing Influencers four years in a row.
Kevin has worked with Fortune 500 companies, small firms, universities, government agencies, hospitals, and more. His client list includes the American Red Cross, A&W Canada, Cirque du Soliel, Chevron Phillips Chemical, John Deere, Purdue University, Sears Canada, several government agencies, and Verizon.
He is the co-author of The Long-Distance Leader: Rules for Remarkable Remote Leadership with Wayne Turmel, and From Bud to Boss: Secrets to a Successful Transition to Remarkable Leadership with Guy Harris. He is the bestselling author of Remarkable Leadership: Unleashing Your Leadership Potential One Skill at a Time, a leadership primer designed to help you learn and master the 13 competencies of remarkable leaders, and Vantagepoints on Learning and Life, a collection of his email essays on learning from everyday experiences. He is a contributor or co-author of over 15 other books and he hosts a popular leadership podcast: The Remarkable Leadership Podcast.
Kevin earned a BS with honors from Purdue University, collects antique John Deere tractors, and is an avid reader. He and his family live in Indianapolis, Indiana.
Best-selling author Lisa Bodell is the CEO of futurethink, which enables companies to simplify and innovate.
A renowned innovation leader and futurist, Lisa founded futurethink in 2003 to provide a simple approach to the otherwise complicated topic of innovation. Working with leading brands such as Starwood, Merck, and Bosch, futurethink has become the largest source of innovation research, tools, and training in the world. Lisa is also the author of Why Simple Wins: Escape the Complexity Trap and Get to Work That Matters and Kill the Company: End the Status Quo, Start an Innovation Revolution, which was named one of the Best Business Books of 2012 by booz&co.
After earning her business degree from University of Michigan, Lisa launched her career at Leo Burnett in Chicago, where she discovered a gift for uniting strategically driven ideas with forward-thinking themes. She went on to build two successful businesses before moving to New York and focusing on the simplification and innovation space with futurethink.
With time-management skills that border on an art form, Lisa currently serves as an adviser on the boards of the Institute of Direct Marketing in London; the Association of Professional Futurists; the Institute for Triple Helix Innovation; and Novartis' Diversity and Inclusion Board in Switzerland. Among her many academic activities, Lisa is a finalist judge at Idea Crossing's Innovation Challenge held at University of Virginia, and has taught innovation and creativity at both American University and Fordham Universities.
A respected thought leader on simplification and innovation topics, Lisa is a regular contributor to Women@Forbes. She's also appeared on FOX News, and in such publications as Fast Company, Forbes, Crain's, Businessweek, The New York Times, WIRED, Investor's Business Daily, Harvard Business Review, and The Futurist.
On weekends, she's known for solving word scrambles, brain teasers, and logic puzzles with the speed of an Olympian. She can whip up five-course gourmet meals, though she's yet to master a perfectly grilled burger. After traveling through more than 40 countries, Lisa has set her sights on visiting the North Pole so she can stand in every time zone-simultaneously.
Dr. Anil K. Gupta is one of the world's leading experts on strategy, globalization, and entrepreneurship.
Anil is ranked by Thinkers50 as one of the world's "most influential living management thinkers" and has been named by The Economist as one of the world's "superstars" in a cover story on innovation in emerging economies. He is also a member of the World Economic Forum's Expert Network.
In 2017, Anil received the International Management (IM) Division Outstanding Educator Award from the Academy of Management. He is also one of only three professors, out of over 25,000 worldwide, to have been elected as a lifetime fellow of the three most prestigious academic bodies in his field: Academy of Management, Strategic Management Society, and the Academy of International Business.
Anil is the coauthor of several books including The Quest for Global Dominance, Getting China and India Right, and The Silk Road Rediscovered. Anil has served as a columnist for Bloomberg Businessweek, and as a contributing editor for Chief Executive. He is a regular contributor to HBR.org. His opinion pieces have also been published in the Wall Street Journal, Financial Times, Daily Telegraph, China Daily, The Economic Times, and other outlets.
Anil is a regular participant at the World Economic Forum (WEF) summits, including the annual meeting in Davos and the regional meetings in China, India, and the Middle East. He is a member of the WEF Stewardship Board for the System Initiative on the Future of Consumption. He has also served on the boards of several NYSE- and NASDAQ-listed companies in the United States.
Anil serves regularly as a keynote speaker at major conferences and corporate forums in the United States, Europe, Asia, Latin America, and Africa, including the World Economic Forum, The Economist conferences, the Businessweek CEO Forum, Chief Executive CEO2CEO Summits, and the Yale CEO Summit. He has also served as a consultant, keynote speaker, and/or executive education faculty with some of the largest corporations in the world, including GE, IBM, HSBC, Deutsche Bank, HP, SAP, and Microsoft.
Anil also serves as chief advisor to the China India Institute, a Washington DC-based research and consulting organization. He has earlier served as a chaired professor at INSEAD and a visiting professor at Stanford University and Dartmouth College. He received a doctorate from the Harvard Business School, an MBA from the Indian Institute of Management at Ahmedabad, and a BTech from the Indian Institute of Technology at Kanpur.
David Booth is a consultant, instructor, and one of the founding partners of Cardinal Path.
A Google Analytics and AdWords Certified Trainer, David's firm consults on web analytics and marketing. He has spent over a decade advising companies and organizations throughout North and Central America in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with Intel. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner. David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.
Mike Figliuolo is founder and managing director of thoughtLEADERS, LLC, a professional services training firm.
He is a nationally recognized speaker and blogger on the topics of leadership, communications, decision-making, problem solving, and other critical business skills. An honor graduate from West Point, Mike served in the US Army as a combat arms officer. Before founding his own company, he was an assistant professor at Duke University, a consultant at McKinsey & Company, and an executive at Capital One and Scotts Miracle-Gro. He is the author of One Piece of Paper: The Simple Approach to Powerful, Personal Leadership (www.onepieceofpaper.com), Lead Inside the Box: How Smart Leaders Guide Their Teams to Exceptional Results (www.leadinsidethebox.com), and The Elegant Pitch: Create a Compelling Recommendation, Build Broad Support, and Get it Approved (www.elegantpitch.com). Mike's blog and the programs he teaches can be found at www.thoughtleadersllc.com.