No matter how innovative a company's product is, marketers are a must to get the product in front of the right customers. Establish the knowledge you need to become a successful marketing professional and get ready to enter an exciting, fast-paced world equipped with best practices and strategies.
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Discover key marketing concepts.
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Explore your business's unique position.
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Analyze potential customers and get your message to them.
Courses
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1
Marketing Foundations1h 15mMarketing Foundations
By: Marta Dapena-Baron
Discover the core concepts and basic analytic skills that every new marketer needs to know.
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2
Marketing Foundations: Ecommerce1h 1mMarketing Foundations: Ecommerce
By: Sam Dey
Learn about the components of ecommerce, current online shopping behavior, and successful ecommerce marketing strategies.
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3
Marketing Strategy Case Studies from Leading Brands1h 17mMarketing Strategy Case Studies from Leading Brands
By: Brian Honigman
Learn about creative marketing strategies through case studies of successful campaigns by top brands.
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4
Marketing Strategy: Competitive Intelligence48mMarketing Strategy: Competitive Intelligence
By: Deirdre Breakenridge
Learn how to conduct a competitive analysis to gain insight into your competitors, as well as to identify your own competitive edge in the marketplace.
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5
The Habits of Successful Marketers43mThe Habits of Successful Marketers
By: Brian Honigman
Learn the key habits and skills of successful marketers.
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6
How to Write a Marketing Plan1hHow to Write a Marketing Plan
By: Goldie Chan
Learn how to write an effective marketing plan that drives your brand from an initial idea all the way to its successful implementation.
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7
Diversity and Inclusion in Marketing: Inclusive Language for Marketers29mDiversity and Inclusion in Marketing: Inclusive Language for Marketers
By: Andrew McCaskill
Learn the tools and frameworks you need to build equity and inclusion into your marketing and communications.
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8
Content Strategy for Marketers34mContent Strategy for Marketers
By: Amanda Milligan
Learn how to develop a content strategy with common marketing objectives—from generating leads to increasing your brand's authority.
Instructors
Marta Dapena-Baron
Managing Partner, The Big Picture Partners LLC
Sam Dey
Sam Dey - Founder of DeyTips.com
Brian Honigman
Social Media & Content Marketing Consultant | Adjunct Marketing Professor | Career Coach for Marketers
Deirdre Breakenridge
PR & Marketing Strategist 📌 Speaker Coach 📌 Communications and Body Language Trainer 📌 Life Coaching 📌 Certified CBT Instructor
Goldie Chan
Brand Strategy, Speaker and Advisor at Award-Winning Warm Robots | LinkedIn Top Voice: Social Media and Marketing | Forbes: Personal Branding and Storytelling
Andrew McCaskill
LinkedIn Career Expert | Culture + Economics Contributor at SiriusXM | Tech Investor & Advisor | Nike DEI Activism Brand Ambassador for #BeTrue
Amanda Milligan
Director of Content Strategy | Founder of Brand Authority Club