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Social media has become a critical part of how most successful organizations engage with potential customers. As a result, social media advertising specialists have become an extremely vital part of a marketing department. Get the skills you need to become a specialist in this exciting field.
Discover important concepts in modern online marketing.
Identify the most appropriate platform for your strategy.
Social Media Marketing Foundations with Brian Honigman
Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
52m 28s • COURSE
Branding Foundations with Drew Boyd
Lay the foundations for a successful brand. Learn how to develop and launch a brand and measure its success.
52m 51s • COURSE
Advertising on Facebook with Megan Adams
Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
1h 37m • COURSE
Advertising on Twitter with Megan Adams
Learn how to advertise your products and services on Twitter. Find out how to create campaigns, target audiences, define your budget, and schedule and manage tweets.
1h 27m • COURSE
Advertising on Instagram with Anson Alexander
Join marketing expert Anson Alexander as he covers the basics of creating, running, measuring, and tracking ads on Instagram.
1h 11m • COURSE
Advertising on Pinterest with Anson Alexander
Harness the power of the promoted pin. Learn how to create effective, engaging pins and winning campaigns on Pinterest, as well as track conversions and audience engagement.
59m 18s • COURSE
Advertising on YouTube with Anson Alexander
Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.
1h 3m • COURSE
Ideation for Marketers with Brad Batesole
Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.
47m 56s • COURSE
Advanced Branding with Brad Batesole
Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.
1h 6m • COURSE
Marketing Foundations: Integrated Marketing Strategies with Mark Burgess
Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.
2h 5m • COURSE
You'll learn social media marketing skills with these experts
Marketing consultant Brian Honigman helps NGOs, media brands, and tech companies succeed with marketing.
Brian is an adjunct professor at the New York University School of Professional Studies and a contributor to the Wall Street Journal, Forbes, and the Next Web.
Named a "digital marketing expert" by Entrepreneur and a "top social media pro" by Social Media Examiner, Brian delivers strategic consulting, coaching, and training for marketers and leaders at the United Nations, People magazine, Thomson Reuters, the Weather Company, Asana, Sprout Social, and others.
You can subscribe to his newsletter and learn how to approach marketing the right way at brianhonigman.com.
Drew Boyd is a global leader in creativity and innovation.
Drew is the coauthor of Inside the Box. He also serves as the executive director of the Master of Science in Marketing program and associate professor of marketing and innovation at the University of Cincinnati.
Drew entered the world of academia after a highly successful business career. He spent 17 years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. Before Johnson & Johnson, Drew worked with United Airlines, in sales, marketing, and strategic planning. He was one of the early pioneers of strategic partnerships between airline carriers that led to the creation of the Star Alliance.
In his courses, Drew merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real-world marketing and innovation experience. Drew's earned three prestigious teaching awards and is honored to have been a guest lecturer at Columbia University, Yale University, the Wharton School of the University of Pennsylvania, the University of Michigan, the University of Chicago, the Kellogg School of Management at Northwestern University, and Duke University.
Drew graduated from the United States Air Force Academy in 1976 with a bachelors of science in management science and operations research. He earned an MBA from the University of Chicago.
He resides in Cincinnati, Ohio, with his wife, Wendy, and son, Ryan.
Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business.
Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!
With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business's brand out in front and resonating with its core audience.
Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek.
As the founder of AnsonAlex.com, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.
Brad Batesole is an internationally recognized marketing thought leader.
Brad has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He's a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online.
Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad's passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course.
Mark Burgess is a best-selling author, TEDx speaker, and marketing expert.
Mark is the president of Blue Focus Marketing, a leading customer experience consultancy, delivering content marketing and integrated marketing solutions to customer-centric organizations. In an era of marketing transformation, brands must be focused on the strategic integration of all marketing communication touchpoints. His framework for solving the IMC challenges brands face today is called brand choreography.
Mark is the coauthor of the best-selling book The Social Employee: How Great Companies Make Social Media Work, and an experienced digital marketer, content marketing strategist, speaker, and educator. He delivered a TEDx talk: "The Rise of the Social Employee," and published an influential article in Rutgers Business Review on "Shaping the Future: The New Social Ecosystem."
Mark's career spans marketing, professional services consulting, and education, including senior marketing roles at PwC, McCann, and AT&T. He has been listed on Forbes Must-Follow Marketing Minds and is a Top 50 Content Marketing influencer. In addition, Mark is an expert trainer for the American Marketing Association (AMA)—delivering content marketing and integrated marketing workshops—as well as an adjunct marketing professor teaching MBA courses at Rutgers Business School Executive Education. He is also a contributor to Wharton's Advertising 2020 project, and has won two EFFIEs for marketing excellence. Follow him on Twitter @mnburgess, @SocialEmployee, and @BlueFocus.