Social media is a critical channel for engaging with existing and prospective customers. As a result, social media advertising professionals play a central role in the marketing department. Gain the skills you need to develop your expertise in this dynamic field.
-
Explore core concepts in modern social media advertising.
-
Identify the best social media platform for your strategy.
-
Learn how to approach advertising on social media platforms.
Courses
-
1
Advertising Foundations1h 16mAdvertising Foundations
By: Jane Barratt
Learn how to build your advertising plan with training from former NYC ad executive Jane Barratt.
-
2
Diversity and Inclusion in Marketing: Inclusive Language for Marketers29mDiversity and Inclusion in Marketing: Inclusive Language for Marketers
By: Andrew McCaskill
Learn the tools and frameworks you need to build equity and inclusion into your marketing and communications.
-
3
Lead Generation: Multichannel PPC Strategy52mLead Generation: Multichannel PPC Strategy
By: Amy Bishop
Learn how to design, execute, and measure an effective multi-channel PPC strategy for lead generation.
-
4
Advertising on Facebook1h 29mAdvertising on Facebook
By: Megan Adams
Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
-
5
Advertising on LinkedIn1h 45mAdvertising on LinkedIn
By: AJ Wilcox
Learn about advertising on LinkedIn. Get acquainted with the platform’s capabilities, as well as how to prepare a strategy for creating effective and profitable ads on LinkedIn.
-
6
Advertising on Instagram1h 5mAdvertising on Instagram
By: Anson Alexander
Learn the basics of creating, running, measuring, and tracking ads on Instagram using Facebook Ads Manager.
-
7
Advertising on TikTok41mAdvertising on TikTok
By: Lucas Ertola
Learn how to set-up, run, and analyze advertising campaigns on TikTok.
-
8
Advertising on YouTube1h 3mAdvertising on YouTube
By: Anson Alexander
Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.
Instructors
Jane Barratt
Chief Advocacy Officer
Andrew McCaskill
LinkedIn Career Expert | Culture + Economics Contributor at SiriusXM | Tech Investor & Advisor | Nike DEI Activism Brand Ambassador for #BeTrue
Amy Bishop
Results-Driven Performance Marketer | International Paid Search and Paid Social Speaker
Megan Adams
Instructor @ LinkedIn Learning | Digital Marketing, Community Building & Tech | Have taught over 500k learners worldwide on LinkedIn Learning!
AJ Wilcox
LinkedIn Ads Fanatic and Host of The LinkedIn Ads Show | Secret Weapon of B2B Marketers | CEO B2Linked.com
Anson Alexander
YouTube Educator | Content Marketer | SERP Dominator | LinkedIn Learning Instructor
Lucas Ertola
Director Performance Marketing @Glovo