Social media marketers are an organization's direct connection to a consumer. Social media has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage social media in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.
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Learn the foundational skills of social media marketing.
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Leverage the best social tools for your business.
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Discover how to create and measure content for social media.
Courses
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1
Social Media Marketing Foundations1h 16mSocial Media Marketing Foundations
By: Brian Honigman
Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.
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2
Social Media Marketing: Strategy and Optimization54mSocial Media Marketing: Strategy and Optimization
By: Martin Waxman
Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
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3
Marketing: Copywriting for Social Media53mMarketing: Copywriting for Social Media
By: Michaela Alexis
Fine-tune your social media copywriting skills. Discover how to tailor content for top online platforms and improve your posts using feedback and A/B testing.
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4
Essential Skills for Social Media Managers1h 6mEssential Skills for Social Media Managers
By: Brian Honigman
Explore the skills you need on your journey to become a successful social media manager. This course is audio-only.
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5
Content Creation: Strategy and Tools36mContent Creation: Strategy and Tools
By: Joanna Yung
Learn techniques and tools to create high-quality, engaging content for your social media marketing activities.
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6
Social Media Marketing Strategy: TikTok and Instagram Reels1h 14mSocial Media Marketing Strategy: TikTok and Instagram Reels
By: Ashley Kennedy
Learn how to produce high-performing short videos for TikTok and Instagram Reels to boost your social media marketing campaigns.
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7
Social Media Stories: Creative Strategies and Tips14mSocial Media Stories: Creative Strategies and Tips
By: Martin Waxman
Digital marketing expert Martin Waxman teaches how to creatively leverage social media stories to help achieve your business goals.
Instructors
Brian Honigman
Social Media & Content Marketing Consultant | Adjunct Marketing Professor | Career Coach for Marketers
Martin Waxman
Digital and Social Media Strategist, LinkedIn Learning Instructor, Digital Marketing Professor, AI Research
Michaela Alexis
Millennial LinkedIn Trainer, Author, and Girl Mom | Espresso Fuelled LinkedIn Learning Instructor | Creating a Winning Presence on LinkedIn for Businesses, Brands, and Professionals
Joanna Yung
Content-Preneur | Social Media Manager | Founder at Social Nomad Academy | LinkedIn Learning Instructor |
Ashley Kennedy
Passionate educator and speaker | Creative thinker | Program & team leader | Video professional | Actress