Social media marketers are an organization's direct connection to a consumer. Social media has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage social media in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.
Learn the foundational skills of social media marketing.
Utilize social tools for business and government.
Discover how to advertise on social platforms and measure effectiveness.
Social Media Marketing Foundations with Brian Honigman
Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
52m 28s • COURSE
Social Media Marketing: Managing Online Communities with Megan Adams
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
59m 6s • COURSE
Social Media Marketing for Small Business with Martin Waxman
Learn how to craft a social media marketing strategy for your small business. Create a Facebook, Instagram, or Twitter account to listen to customers and drive traffic and sales.
1h • COURSE
Social Media Marketing with Facebook and Twitter with Megan Adams
Learn how to use social media to promote your business. Create Facebook and Twitter profiles that engage customers and build great buzz for your brand.
1h 16m • COURSE
Marketing on Twitter with Megan Adams
Learn how to use Twitter to market your business, products, and services.
1h 8m • COURSE
Marketing on Facebook with Megan Adams
Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more.
1h 35m • COURSE
Advertising on Facebook with Megan Adams
Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
1h 37m • COURSE
Advertising on Instagram with Anson Alexander
Join marketing expert Anson Alexander as he covers the basics of creating, running, measuring, and tracking ads on Instagram.
1h 11m • COURSE
Advertising on YouTube with Anson Alexander
Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.
1h 3m • COURSE
Social Media Marketing: ROI (2019) with Carlos Gil
Proving social media return on investment (ROI) can be tough. Learn how to use measurements to demonstrate exactly how social media creates value for your business.
47m 41s • COURSE
Social Media Marketing: Strategy and Optimization with Martin Waxman
Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
54m 57s • COURSE
You'll learn social media marketing skills with these experts
Marketing consultant Brian Honigman helps NGOs, media brands, and tech companies succeed with marketing.
Brian is an adjunct professor at the New York University School of Professional Studies and a contributor to the Wall Street Journal, Forbes, and the Next Web.
Named a "digital marketing expert" by Entrepreneur and a "top social media pro" by Social Media Examiner, Brian delivers strategic consulting, coaching, and training for marketers and leaders at the United Nations, People magazine, Thomson Reuters, the Weather Company, Asana, Sprout Social, and others.
You can subscribe to his newsletter and learn how to approach marketing the right way at brianhonigman.com.
Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business.
Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!
With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business's brand out in front and resonating with its core audience.
Martin Waxman, MCM, APR, is a digital communications strategist. He has 25+ years of PR experience.
Martin is president of a consultancy, Martin Waxman Communications, and has founded three PR agencies throughout his career. He also conducts social media training and AI research and is a LinkedIn Learning author, host of the Inside PR podcast, and past-chair of PRSA Counselors Academy.
Martin teaches social media and digital strategy at McMaster University, the Schulich School of Business, and Seneca College. He developed a certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches there. To get more of Martin's insights, you can subscribe to his biweekly Digital Marketing Trends newsletter and connect with him on Twitter, @martinwaxman; on Instagram, @martinwaxman; or on LinkedIn.
Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek.
As the founder of AnsonAlex.com, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.