Video on social media is an important asset for independent creators and organizations of all kinds, whether for creating brand awareness or sharing information. This learning path introduces the tools and strategies for creating short, focused videos that engage audiences.
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Create a strategy for publishing videos on social networks.
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Explore the creative options provided by smartphones.
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Discover how to publish to multiple social networks.
Courses
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1
Social Media Video for Business and Marketing1h 2mSocial Media Video for Business and Marketing
By: Ashley Kennedy
Get a thorough introduction to the role of video in social media marketing campaigns, as well as how to best leverage video in your overall content strategy.
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2
Marketing Strategy: Relatable Video Content1h 11mMarketing Strategy: Relatable Video Content
By: Deirdre Breakenridge
Discover ways to bolster your brand marketing strategy with compelling and relatable video content.
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3
Understanding Viral Videos1h 2mUnderstanding Viral Videos
By: Ashley Kennedy
Find out how to set yourself up for success to create content that is well poised to gain the attention to go viral.
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4
LinkedIn Video Marketing for Personal and Brand Pages36mLinkedIn Video Marketing for Personal and Brand Pages
By: Goldie Chan
The future of marketing is in video—and on LinkedIn. Learn to produce and publish video for both personal and brand pages on LinkedIn.
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5
Social Media Marketing Strategy: TikTok and Instagram Reels1h 14mSocial Media Marketing Strategy: TikTok and Instagram Reels
By: Ashley Kennedy
Learn how to produce high-performing short videos for TikTok and Instagram Reels to boost your social media marketing campaigns.
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6
Repurposing Video Content for Different Social Media Platforms1h 43mRepurposing Video Content for Different Social Media Platforms
By: Ashley Kennedy
Learn to repurpose your videos to best match the specifications for each social media platform and audience—so that you can save time and optimize your reach and impact.
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7
Creating Online Video with iPhone2h 46mCreating Online Video with iPhone
By: Nick Harauz
Learn how to shoot and edit great-looking video with an iPhone.
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8
Creating Online Video with Android Phones1h 18mCreating Online Video with Android Phones
By: Nick Harauz
Learn the fundamentals of shooting great-looking video with your Android mobile device.
Instructors
Ashley Kennedy
Passionate educator and speaker | Creative thinker | Program & team leader | Video professional | Actress
Deirdre Breakenridge
PR & Marketing Strategist 📌 Speaker Coach 📌 Communications and Body Language Trainer 📌 Life Coaching 📌 Certified CBT Instructor
Goldie Chan
Brand Strategy, Speaker and Advisor at Award-Winning Warm Robots | LinkedIn Top Voice: Social Media and Marketing | Forbes: Personal Branding and Storytelling
Nick Harauz
Video Editing Expert | Creativity Lover and Learner | Linkedin Course Creator | Product Marketing Director at Boris FX